About DUDE
The story behind your favorite refreshing beverage
The DUDE Story
DUDE was born from a simple idea: create a beverage that's not just healthy, but genuinely fun to drink. Our founders believed that natural juice should be exciting, refreshing, and bring joy to every sip.
By combining premium natural juices with the unique texture of nata de coco, we created something truly special. Each bottle of DUDE is a celebration of flavor, health, and playfulness.
Today, DUDE is enjoyed by thousands of customers across India who share our passion for natural, delicious beverages that make life more refreshing.
Meet Our Founders
The visionaries behind DUDE
Vedant Chourey
Co-Founder & CEO
Vedant Chourey, Co-Founder and CEO of DUDE Drinks, is the creative and strategic mind shaping the brand's bold, youth-first identity. With a strong background in food engineering and FMCG marketing, Vedant understands both the science behind great taste and the art of connecting with consumers. An Engineering graduate from SGSITS Indore, he combines innovation, technical depth, and business strategy to ensure DUDE Drinks delivers refreshing quality in every bottle. His leadership reflects trust, innovation, and ambition, driving DUDE to redefine what cool, homegrown beverage brands can achieve.
Qualifications:
B.Tech (SGSITS, Indore)
Chitransh Chourey
Co-Founder & COO
Chitransh Chourey, the Co-Founder and COO behind DUDE Drinks, powers the brand's heartbeat — flawless operations and fresh ideas. With solid experience in E-commerce and FMCG supply chain systems, he ensures every DUDE bottle reaches consumers with the same promise of taste and trust. An Engineer turned IIM Amritsar MBA, Chitransh blends technical know-how with business strategy to create an agile, modern beverage brand built for India's youth. His leadership fuels DUDE's mission — cool vibes, reliable quality, and bold innovation.
Qualifications:
B.Tech (IET DAVV), MBA (IIM Amritsar)
Our Mission
To bring refreshing, natural, and fun beverages to health-conscious consumers who refuse to compromise on taste.
Our Vision
To become the go-to brand for natural juice beverages that inspire joy and wellness in every community.
Our Values
Quality, sustainability, innovation, and a commitment to making every moment more refreshing.